Market!!!

We decided we needed to try and get to a market, in order to show our spring line, duh. Since we really wanted to be able to show in Dallas and it was the best option for us at the time we booked a flight!! It was such a great experience going to market and representing ourselves. We were able to get some really great feedback on the line and see what store buyers were thinking about our collection.
The whole trip was really great! I flew down on the 20th of October and it was a crazy morning trying to get everything together and get my ass to the airport on time!! I was starving when i got on the flight! I was constantly going over in my head everything that had been done doing a mental checklist.
All marketing had been sent out? CHECK!
All linesheets were up-to-date and with me? CHECK!
Lookbooks? CHECK!
UGH!!! Full flight? CHECK!
Smelly man sitting right next to me the whole flight? Definitely CHECK!! I mean come on!

I was super nervous and super excited about the entire situation. There were so many questions going through my mind.
What if people hate it?
What if we look completely unprofessional?
What if we don't make a sell????
Then what?
I decided to stop freaking myself out and just be happy that through the hard work we had done, we had gotten to a point that we were actually going to market. This whole experience has taught me a most important thing. I have to proceed with the faith that everything is going to work out. I'm not always sure how things will work out, but when the time comes i know it will. I decided that if things did not go as well as planned at market we would still keep going forward and still keep plugging away. I am usually too stupid to know when to give up on making something work, it's kinda something i have going for me.

Actual Market!!

So now we are in sales at market, we began meeting alot of really great people and had a great time merchandising and setting up our booth. It looked SUPER!!! and very NYC compared to our neighbors. hahaha!!

Ignore the part where i look fat in this pic....It's not true!













Market was really slow for us, but it was invaluable for us to be able to be there. Some really great things happened while we were there!

We got to meet with two amazing stores while we were in town!

First store, V.O.D. check out their website and blog! Find the link to the side of the page.
The store is amazing and the labels they carry are phenomenal! We met with Jackie Bolin, one of the owners of the store, she was really sweet and has a super luxe sense of style!! She really had some great things to say about the line and is interested in seeing what we are coming up with for Fall and what direction we are going!! It was great meeting everyone!



The second store we met with was 4510. This is also a gem of a store! It is filled with some of the best labels around! It was funny how we came to meet with them....and listen closely kiddos because this is a perfect example how things can get started for ya!
My friend, a clothing rep in Dallas, was working a different market than where we were showing, but i wanted to get some interest in our collection from the buyers at the other market as well. So i gave my friend some leggings to wear to market and gave her our contact info. She wore them and got a really great response from some of the other reps, but no buyers asked her about them. After market that night she was going to an event at 4510, It was a trunk show featuring Christian Soriano. She wore the leggings to the event and there was an overwhelming reaction to them!! People asked her where she got them and one of the owners even inquired about them!! She conveyed our contact info and we contacted the buyer. The store was fantastic and they were very inquisitive about the leggings and our line, it was great meeting the buyer and making that connection.





In my opinion the market was a super success!! We were seen by the stores we would like to be in and now they are aware of our collection and what we have to offer! It was great to be able to make the connections with the stores.

We also found time to go to the Rich Hippie store that placed our first order! It was great seeing our things in the store and being able to meet the people that work there!