Moving Forward

After we finished the website and it was posted, we had a way to share our collection to many people. Thats when a whole other aspect of this industry comes in....PR. We had to try and get people to see the collection and see what sort of response we could get, sort of test the waters. So we started to do research and find the email and contact info of people we wanted to target i.e. buyers at stores, etc. We got a good response from people, they were really liking it!
During all this we were also working on important issues that needed to be addressed: getting our business registered, developing lookbooks, linesheets, finalizing fabrics and prices, etc. We ended getting a call from a store in Dallas called Rich Hippie. The store owner had heard about Jaunt through a friend, this is when the website paid off. She was interested in looking at the collection and was going to be here in New York the following week. The whole week we were running around trying to get everything ready for our appointment!!! we did not even have a place to show the collection yet.....Thankfully a contact of mine had a showroom we were able to borrow for a couple hours to show the collection to the buyer. MOST IMPORTANT INFO!!!!! Networking is everything in this industry and never burn bridges!!! All you got is your reputation! The meeting was a success and we received our first order. We were ecstatic and freaked out at the same time! We immediately got to work on filling the order to have it ready for the delivery date.




We were very greatful to be able to get this order and were able to fill it, but there was still a ton of work ahead. Now that we had the order we had to start getting some press so people could hear about us.

Like I said....Networking is everything and through a very dear friend, the Style Director at D Magazine (Stephanie Quadri) came across our website. She contacted us about receiving some samples of our leggings she was going to be doing for a shoot. The timing could not be more perfect! Everyone would win...The director had something to write about and could mention the store as a go to for the product! So the store got press, we got press and the director had her story!! She also wrote a small tidbit on the D Magazine blog which was just an added surprise! Check it on the Jaunt Press tab to the right!!