FALL 2010: The Harmonious World of Moths, Insects and Stylelines

Fall 2010 is a mixture of different shapes characterized by awkward yet sophisticated fullness with an emphasis on intricate style lines. Looking to nature proved a big inspiration and influence for the fall collection and the mood we want to convey. It is a study of taking stylelines and compositions from the lil freaks of nature insects, etc. (some are strange, but they all exhibit a natural beauty and elements of design). There seems to be, at...

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Gen Art

Since we do not have much to do right now (yeah right) Diego and I have decided to enter a contest for Gen Art! It is a design contest in which you have to enter two womens looks. The first prize is $10,000 to create a ten piece collection for Fall. The winner will be able to show the collection at Fashion week here in NYC in February!!! We figured we had nothing to lose so we both came up with some designs to enter!! It was a fun little contest...

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Orders???? and other updates!

Well, it's been two weeks since we dropped the samples off at Intermix and still no word. I hope we hear some great feedback, but you never know how these things work out. They have had them for two weeks, which is great, there was also Thanksgiving holiday within these two weeks, Oh well, sometimes its a waiting game. We hope for the best! DAILY CANDY So we are going to have a story done on JAUNT by DailyCandy!!! The Dallas edition. I'm really...

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Back in NYC

After getting back to New York there was more work to do, follow up is very important in this industry. We had to reach out to everyone we met so we can keep the lines of communication open. There was alot of emailing to be done, but we were happy to do it. Now we had to look forward and strategize our next step! A couple of weeks after we got back from market we were contacted by a rep we had met at market. She has a showroom there in the Dallas market center where we were showing our collection. She viewed our collection at the show and was...

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Market!!!

We decided we needed to try and get to a market, in order to show our spring line, duh. Since we really wanted to be able to show in Dallas and it was the best option for us at the time we booked a flight!! It was such a great experience going to market and representing ourselves. We were able to get some really great feedback on the line and see what store buyers were thinking about our collection. The whole trip was really great! I flew down...

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Then started a new chapter

So....we were in our first store and things were moving steadily forward. I was contacted by a friend of mine who writes for a chinese fashion mag. He was really interested on writing a story on our collection!!! I was super excited about the opportunity, obviously. He has a friend that is a model here in New York, Shu Pei Qin. She's gorge right!!!He wanted to come by and grab some shots for his story with her wearing some of the pieces. So we did...

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Moving Forward

After we finished the website and it was posted, we had a way to share our collection to many people. Thats when a whole other aspect of this industry comes in....PR. We had to try and get people to see the collection and see what sort of response we could get, sort of test the waters. So we started to do research and find the email and contact info of people we wanted to target i.e. buyers at stores, etc. We got a good response from people, they...

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